Monthly Archives: October 2008

Does your sales copy show a real understanding of your customer?

Good Internet marketers understand. They need to know what their prospective customers want when they’re involved in the process of market research and product production. They find niches, figure out what the folks who populate those niches are jonesing for, and create resources to fill those needs.
Then, they go out and hire a [...]

200 Twitter Tools and Overload

I’ve been playing around with Twitter and reading more about it over the last month or so.  I am beginning to sense its potential to do a number of different things above and beyond telling people that you’re “eating pumpkin pie while watching Lawrence of Arabia” or spamming them with affiliate links.  Between those two [...]

The Very First Big Red Notebook Video

This is why I’m a writer and not a video producer. My first effort, just for fun…

Big Red Notebook is accessible via Skype

I finally got around to buying a new camera and microphone this morning. As such, Big Red Notebook is now Skype-able.
You can click the big ol’ Skype logo on the right sidebar if you need to get in touch.
Alternatively, you can just click this link.
For the more manually inclined, you can just add “bigrednotebook” [...]

Two Cool Twitter-Related Things

I’m growing more interested in the potential of Twitter.  So far, I have to admit, that it’s primary influence on my life has been to find new ways to waste time.  However, there really is some potential benefit in terms of social networking, business communication and good old-fashioned marketing with Twitter.
Plus, it makes me feel [...]

From the Vault: Content Isn’t A Playing Card

[NOTE: I've decided to occasionally reprint posts that appeared on my earlier blogs. I'm doing that not only because I'm a lazy blogger, but also because they effectively represent my position on issues related to writing for the web, etc.
This admittedly too-long post appeared back in January of 2007.]
Well over a year ago, [...]

Keyword-rich content and the “inevitable” quality trade-off… I don’t believe it…

No one likes reading material that was written purely for the sake of getting Google’s attention.
There are few things more annoying than web content that exists solely to register with search engines.  You know the kind of thing I’m talking about. People detest keyword-rich content.
“Dentist Altoona Pennsylvania is a great idea if you have a [...]