Someone, maybe Faulkner or Twain, said that writers should be prepared to “kill their darlings”. The clever little trick that’s too cute needs to go, no matter how fond of it you may be. That rhetorical flourish in place of concise exposition? Shoot it dead.
Perry Belcher worries that Google, driven mad by power, may decide to exercise its editorial discretion to crush affiliate marketing via Adwords. He even took a Godwinian shortcut by quoting Pastor Niemoller’s famous “First They Came” poem.
Another chorus of voices argues that Adwords is affiliate-friendly turf and that those who operate on a commission model [...]