Someone, maybe Faulkner or Twain, said that writers should be prepared to “kill their darlings”. The clever little trick that’s too cute needs to go, no matter how fond of it you may be. That rhetorical flourish in place of concise exposition? Shoot it dead.
Perry Belcher worries that Google, driven mad by power, may decide to exercise its editorial discretion to crush affiliate marketing via Adwords. He even took a Godwinian shortcut by quoting Pastor Niemoller’s famous “First They Came” poem.
Another chorus of voices argues that Adwords is affiliate-friendly turf and that those who operate on a commission model [...]
I contributed a guest post at Learn Small Business.
“Call in the Hired Cavalry” discusses the way all of us can become more productive by outsourcing those tasks we find mundane or for which our skill sets aren’t a good match.
Thanks go out to DeAnn Troupe of DeAnn Troupe’s Virtual Assistance Service for giving the space.
DeAnn’s [...]
I contributed a guest post at Divine Write.
You can read “Collegiality vs. Competition: Why I Prefer Alliances to Hoses” at the Divine Write blog.
Thanks go out to Glenn Murray, Director and Senior Copywriter at Divine Write for sharing a piece of his virtual turf with me.
The post discusses my preference for alliance-building with other [...]
[Here's another oldie, part of my "From the Vault" series of articles written for my earlier, now-defunct blog. I thought this would make a relevant addition to my latest post.]
Well over a year ago, I read Andrew Odlysko’s “Content is Not King,” which argues that connectivity and point-to-point communication is far more important in terms [...]
Yesterday, I read a long forum conversation that started after someone posited the argument that pay per click advertising was an all-around superior option to article marketing.
I can’t go a week without seeing someone bring up the old “links vs. content” debate.
The other day, I saw someone questioning the value of good copywriting relative to [...]
“It doesn’t matter if it’s 2:00 a.m. in the morning”!
There are over 7,000 Google-recognized instances of that line’s use (in quotes, by the way) on the web.
Over 7,000 sites are reminding visitors that digital products are available 24/7.
Fine. That’s a valid reminder, especially in niches that might not be mega tech-savvy.
I’m sure “it doesn’t [...]