Perry Belcher worries that Google, driven mad by power, may decide to exercise its editorial discretion to crush affiliate marketing via Adwords. He even took a Godwinian shortcut by quoting Pastor Niemoller’s famous “First They Came” poem.
Another chorus of voices argues that Adwords is affiliate-friendly turf and that those who operate on a commission model [...]
[Here's another oldie, part of my "From the Vault" series of articles written for my earlier, now-defunct blog. I thought this would make a relevant addition to my latest post.]
Well over a year ago, I read Andrew Odlysko’s “Content is Not King,” which argues that connectivity and point-to-point communication is far more important in terms [...]
Yesterday, I read a long forum conversation that started after someone posited the argument that pay per click advertising was an all-around superior option to article marketing.
I can’t go a week without seeing someone bring up the old “links vs. content” debate.
The other day, I saw someone questioning the value of good copywriting relative to [...]
One of the most frustrating things about this business is the lack of solid data supporting various content-based strategies. Some of us have a very good idea of what works, but we don’t always have the numbers to prove it. Even when we do have numbers, the inherently subjective nature of relative content quality complicates [...]
I write articles. As a marketer, I rely heavily on article marketing strategies. As a “freelancer”, I produce winning articles for my clients. This list represents my considered opinion regarding some of what goes into a successful article. Here are five characteristics of fantastic articles:
Quality writing. Don’t let those people preaching quantity over quality lead [...]
Let’s start with a simple and true statement:
There is no such thing as a Google duplicate content penalty.
It does not exist. Period. Don’t believe me? Fine. Believe Google.
That’s right, the fine folks at the Big G have told the world that there is no duplicate content penalty. None. It’s a lie. It’s a myth. It’s [...]
Your keyword research is part of the heart and soul of your Internet marketing efforts. That’s true for everyone and particularly true for those who are tying to corner the SERP market on longtail keywords. You spend hours finding those longtail gems with great search numbers and weak competition.
You would never willingly share [...]