Tag Archives: internet marketing

(Fill in the blank) vs. content… Apples, oranges and false dichotomies…

Yesterday, I read a long forum conversation that started after someone posited the argument that pay per click advertising was an all-around superior option to article marketing.
I can’t go a week without seeing someone bring up the old “links vs. content” debate.
The other day, I saw someone questioning the value of good copywriting relative to [...]

The most redundant redundancy in Internet marketing…

“It doesn’t matter if it’s 2:00 a.m. in the morning”!
There are over 7,000 Google-recognized instances of that line’s use (in quotes, by the way) on the web.
Over 7,000 sites are reminding visitors that digital products are available 24/7.
Fine. That’s a valid reminder, especially in niches that might not be mega tech-savvy.
I’m sure “it doesn’t [...]

Five Characteristics of Fantastic Articles

I write articles.  As a marketer, I rely heavily on article marketing strategies.  As a “freelancer”, I produce winning articles for my clients.  This list represents my considered opinion regarding some of what goes into a successful article.  Here are five characteristics of fantastic articles:
Quality writing.  Don’t let those people preaching quantity over quality lead [...]

Does your sales copy show a real understanding of your customer?

Good Internet marketers understand. They need to know what their prospective customers want when they’re involved in the process of market research and product production. They find niches, figure out what the folks who populate those niches are jonesing for, and create resources to fill those needs.
Then, they go out and hire a [...]

Three Traits of Successful Bum Marketing Articles

I don’t consider myself a bum marketer. I do make significant use of articles in my personal affiliate marketing efforts and some of what I do undoubtedly mirrors the now-famous Travis Sago methodology. However, I’ve dressed the process up to the point where it doesn’t really resemble Sago’s stripped down system.
In some cases, [...]

8 Tips for Email Marketers… A Few Words on Lousy Autoresponders

They say “the money is in the list” and they might be right. However, they don’t say “the money is in every list” and that’s definitely right. Lousy autoresponders, lousy results. Period. This post is directed to every person out there who’s marketing via email.
Every once in awhile, I hop on [...]