[Here's another oldie, part of my "From the Vault" series of articles written for my earlier, now-defunct blog. I thought this would make a relevant addition to my latest post.]
Well over a year ago, I read Andrew Odlysko’s “Content is Not King,” which argues that connectivity and point-to-point communication is far more important in terms [...]
Yesterday, I read a long forum conversation that started after someone posited the argument that pay per click advertising was an all-around superior option to article marketing.
I can’t go a week without seeing someone bring up the old “links vs. content” debate.
The other day, I saw someone questioning the value of good copywriting relative to [...]
“It doesn’t matter if it’s 2:00 a.m. in the morning”!
There are over 7,000 Google-recognized instances of that line’s use (in quotes, by the way) on the web.
Over 7,000 sites are reminding visitors that digital products are available 24/7.
Fine. That’s a valid reminder, especially in niches that might not be mega tech-savvy.
I’m sure “it doesn’t [...]
Glenn at Divine Write recently wrote about a Cold Chisel tune that really connects with the band’s audience. That led him to ask a few interesting questions: “What songs boast lyrics that really resonate? And why?”
His post made me think of Thanksgiving.
On Thanksgiving morning, I was called upon to make the infamous [...]
I just finished reading yet another forum post griping about EzineArticles.com.
I don’t think the sun sets and rises with Chris Knight and his crew, but the constant vitriol spewed in EZA’s direction and all of the petty complaints leave me completely dumfounded.
I’ve used the site personally and in conjunction with clients for about [...]
Good Internet marketers understand. They need to know what their prospective customers want when they’re involved in the process of market research and product production. They find niches, figure out what the folks who populate those niches are jonesing for, and create resources to fill those needs.
Then, they go out and hire a [...]
No one likes reading material that was written purely for the sake of getting Google’s attention.
There are few things more annoying than web content that exists solely to register with search engines. You know the kind of thing I’m talking about. People detest keyword-rich content.
“Dentist Altoona Pennsylvania is a great idea if you have a [...]